Michael Schwartz joined the Hawks as assistant men's tennis coach in the 2011-12 season. After spending 35 years in the business world, which included being a Vice President of a Fortune 500 Company, as well as a General Manager for Porsche Cars North America, Schwartz retired, but still wanted to follow a life-long passion for tennis. He volunteered coaching for his alma mater, DeWitt Clinton, an inner city Bronx High School. Schwartz helped to lead Clinton to three PSAL Playoff seasons. He then transferred his coaching skills to another Bronx school, John F. Kennedy, where he helped to coach JFK to the 2011 PSAL Championship, beating an elite Manhattan school. He stated, "Winning the Title is great, but making an impact on these kids lives, is an even better reward!"
Schwartz' tennis career started in junior high school, where he was mentored by future NBA star, Harold "Happy" Hairston, while Hairston was a student at NYU. Schwartz played three years at Clinton High School, then received a grant and an ROTC Scholarship to play tennis for The University of Alabama. In his senior season of 1966, Schwartz had his best year for the Crimson Tide, achieving a record of 20-6, while being named Honorable Mention All-SEC.
Schwartz received a bachelor's degree in Business (Marketing) in 1966 from the Culverhouse School of Commerce at Alabama, in addition to a Commission from the Army ROTC Program.
Schwartz lives in Little Silver, N.J., with his wife, Nayda Sierra-Schwartz, a retired LCSW, Psychotherapist. Michael's daughter, Melissa Sophia, a Rutgers grad, hosts a SIRUS radio show that features contemporary music.